Before you get started down this road, you need a GAME PLAN -- a strategy. Our firm can help you determine the most effective -- from a budgetary and strategic standpoint -- channels for reaching your target audience. If you're going to spend money on promoting your and your organization's accomplishments, you want to get the biggest bang for your buck. We can help.
Web Development & Digital Marketing
It's tough to move forward when news of your accomplishments is not being effectively communicated to the individuals or groups or communities who need to hear about them.
In years past, marketing efforts focused primarily on television, radio, and print media. With the rise of the Internet, web sites grew to become a vital marketing channel.Our team can design, deploy and maintain a quality, attractive Internet web site that tells your story and targets your market in the most effective way possible. Our Search Engine Optimization (SEO) tactics will help you stand out from the crowd in search results produced by Yahoo or Google or Bing.
In recent years, consumers have flocked to blogs and other social media venues, like Facebook and Twitter, for their news and information. These social media can help you (1) expand your market, and (2) pinpoint and communicate with your target audience with much more proficiency than traditional media.
Our firm can help you develop and implement a strategy that integrates this digital media into your game plan so that you get the biggest bang for your marketing dollars.
The right words can make all the difference in telling your story. With our firm, you can count on decades of professional journalism experience in doing just that. Whether we're ghost-writing speeches, or drafting press releases or marketing materials, your image is in good hands. Our work has appeared on news wire services such as UPI, AP, Reuters and Agence France Presse. We understand how to craft a release or pitch a story so that it piques some interest in the newsroom. We've also developed expertise in how the written word can sway public opinion in one direction or another.
Media Relations & Public Affairs
The words you communicate to your customers, the news media, and the public at-large can be a make-or-break prospect.
Our firm can draw on decades of professional experience to help you develop and implement a game plan that gets the right words and images out there.
We can help you draft and publish: press releases, investor and employee communications, and sales & marketing materials.
Our firm can help you prepare for on-the-record encounters with the news media, and even guide you through the experience. We can even supply you with an experiened press spokesperson to deal with the media first-hand.
There are plenty of instances where unhelpful imagery or words in the public arena inflicted damage on an individual or organization. Let us help you avoid that less-than-desirable scenario.
Information Technology: Training & Management
Everyday tasks such as shopping, reading, watching TV and movies require some proficiency with the Internet, and computer hardware and software. Information technology is making inroads onto construction sites and factory floors.
Our firm can work with you and your organization to design and implement hardware and software training sessions -- held at your location and utilizing your technology resources.
We can also provide cost-effective technology procurement, installation and support services to you and your organization.
Networked IT resources and Internet connectivity can cut your organization's operating costs and expand its reach across the nation and around the world. Let us help you find and implement a sensible solution for your organization.